Achieving our Healthy People, Healthy Planet vision requires unprecedented global collaboration on several levers of system transformation at the same time. Business action is necessary on diets as they connect to all aspects of the food system. This paper, led by the World Business Council for Sustainable Development (WBCSD), discusses the complex issue of protein transformation and the actions business leaders are taking, and must take, to respond to this challenge.
FABLE collaborated with WBCSD to develop our protein transformation pathways and assess their impacts on climate, land expansion and biodiversity. These aim to identify and quantify the business ambition elements to achieve a global protein transformation by: